ZWILLING Craftmanship
Capturing Craftmanship
Activation
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ZWILLING is one of the most renowned and oldest knife brands in world. The superior quality and craftsmanship of its products have made it a global household name.
Photography
Art direction
Concept development
Challenge
In a sea of competitors, ZWILLING sought to stand out with their rich heritage and unparalleled quality.
Solution
A photoshoot capturing ZWILLING's superiority. Combining excellent product design with premium food ingredients created a new market norm.
Result
These striking images became the hallmark of ZWILLING’s brand, gracing points of sale and campaigns across Europe.
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