vivo | Villeroy & Boch
Redefining elegance for your table
vivo is a lifestyle brand from the Villeroy & Boch Group. After five years of success, it was time to refresh their visual identity to meet the needs of the modern European consumers.
Challenge
In a competitive marketplace where many brands a copying each other. It was time to create a distinctive visual identity that is both aspirational and versatile. Also, incorporating the heritage of Villeroy & Boch is an absolute most for distinctiveness.
Solution
By having clear focus on the quality products combined with vivo's unique color we created a two-way packaging. Depending on each store format the packaging is displayed with either a white or blue background.
Result
vivo | Villeroy & Boch is one of Europe's best selling dinnerware brands. With high-quality cutlery, glassware and dinnerware almost every Dutch household has a few of these items in their drawer.
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