Bernardus X Jumbo-Visma
A Toast to Triumph
Design
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Activation
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"Life is too beautiful to drink ordinary wine"
Ben Pon regarded wine as an art form, one that transcends the ordinary. This philosophy still resonates in how Bernardus makes wine, with a focus on detail, quality, and the ambition to produce the very best wines.
Art direction
Graphic design
3D & Motion Graphics
Copywriting
Packaging design
Challenge
In honor of Jumbo-Visma's historic triple win in cycling's grand tours, a grand gesture was needed.
Solution
Bernardus' fine wines were paired with the 'coloring history' campaign. Resulting in a unique giftbox that tells a story through personal touches, cycling glory, and signatures.
Result
The campaign became an instant classic, with the Bernardus giftbox selling out in a flash – a true collector's item for wine and cycling lovers.
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