Disney Cookbook
The Taste of Magic
Design
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Activation
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Disney doesn’t need an introduction as world’s most beloved entertainment brand. Its enchantment is a global heartbeat, spreading joy far, far away.
Graphic design
Creative DTP
3D & Motion Graphics
Art direction
Video
Print design
Challenge
The quest for healthy, tasty meals is a daily adventure for many parents. As a result, only 10% of children are getting their daily need of greens.
Solution
The involvement of children in food preparation from an early age is crucial. The feeling of independence, discovery and achievement makes for happier, healthier eating. Children find motivation through the support of beloved Disney characters. So why not create a Disney Cookbook?
Result
The Disney Cookbook is without a doubt a treasure in European households, with Europe's largest retailers embracing its charm and effectiveness.
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