Vitamin Well Lifestyle
Europe's smart and delicious thirst quencher
Enriched with vitamins and minerals, Vitamin Well is a tasty and functional thirst quencher. The drink is non-carbonated and sweetened only with fruit sugar. It is a great alternative to sugary sodas, fruit juices, and other still beverages.
Challenge
As for almost every challenger brands in the beverage industry, it's key to stay top-of-mind and increase penetration. Besides sport, taking care for yourself is becoming a lifestyle. Thus, we set out to make Vitamin Well Europe's number one lifestyle drink.
Solution
Using our 7C strategy model, we examined every important aspect of Vitamin Well's positioning. With the right insights a unique campaign was developed to increase Vitamin Well's relevance in every day life.
Result
A integrated on- and offline marketing campaign to boost penetration and market share. The campaign will be launched in the summer of 2024. In the meantime, whether you are working out, on-the-go or at work. Don't forget to try one of these drinks.
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